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Wake County Economic Development wanted an interactive presentation to showcase medical device innovation in the Research Triangle Region. They envisioned using a kiosk and touch screen monitor at tradeshows to engage businesses with product development projects, get them to visit Wake County, invest in the area’s medical device cluster, and create jobs. Our goal for the tool was to creatively present examples of university assets at NC State and corporate success stories so that these individuals might relate to the regional benefits regardless of where they were in the product development lifecycle.

BP Studios provided interface design and development as well as video production, photography and script writing services. We presented a graphical road trip theme in the context of an interactive travel journal including experiences, observations and occurrences of where and how product development is supported and fostered in Wake County. The 37-40 minute journalistic-style videos in 2 minute clips and photography examples show resources and collaborative relationships throughout the road trip or product development lifecycle. The interactive tool also provides a video loop for when staff is unavailable to speak with a tradeshow attendee.